Lifestyle start-up brands hit hard by stricter COVID-19 measures by Jan Lee
SINGAPORE - This year was supposed to be huge for Ms Dawn Bey and her apparel brand Minor Miracles, which was founded last October, but the coronavirus pandemic threw a wrench in her plans.
"It's quite mentally draining to strategise how to adapt our business as the situation evolves. We are quite new so it is critical for us to have sales channels to spread word of our brand," says the 29-year-old fashion design graduate.
Her retail space at Funan mall was open for less than a week before circuit breaker measures kicked in and all non-essential services ground to a halt. In response, Ms Bey has decided to use her colourful fabrics, with prints designed by herself, to produce masks instead.
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