4 Homegrown Labels doing Casual Chic Right Now by Cheryl Chan
The effects of Covid-19 has cut deep for almost everyone, but even with the reopening of many businesses in Phase Two, there’s a high chance that it would still take a while for retail to recover. But if you’ve been keen to leave the house and take this opportunity to get dressed up again, why not give your usual fast fashion brand a miss and take a chance on one of these local brands instead? From quirky, unique designs, to strong commitments to sustainability, we’ve rounded up four local labels that deserve a shout out. Here are the brands that you definitely won’t regret adding to cart.
Talk about clothing that will put a smile on your face. Minor Miracles is a fun, colourful label that came about after founder Dawn Bey created an exclusive print for her bridesmaids. She soon started receiving encouraging requests about her prints and decided to combine her love for pattern making with her core discipline of fashion design. And just like that, Minor Miracles was born.
Aided by a locally staffed team of fashion graduates and creatives, the labels feature clothing and accessories in vibrant one-of-a-kind prints that are anything but cookie-cutter. Think pinafore dresses with bubble hems and printed sportswear that’s bound to make you a standout at the yoga studio. We especially love the colourful face masks they’ve recently created and we’re not the only ones as they seem to sell out almost immediately with each release.
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